Preloved Month 2017

Preloved Month 2017


Wow! It's over. The first ever Preloved Month has officially come to an end. I want to send a huge love hug to everyone who tweeted, blogged and used the #PrelovedMonth and #PrelovedPledge hashtags. You were all key factors in spreading the word about this campaign to reduce landfill waste. When you put something out into the world you never know how its going to be received. But, woah, women across the globe participated in the very first Preloved Month...

Thank you! Thank you! Thank you!

Preloved Month is over, now what?

The goal of Preloved Month is to help reduce textile waste in landfills. Something I see as relatively easy to achieve as long as we keep spreading the word. Therefore, I encourage you all to continue shopping second hand and be sure to recycle or donate those old rags instead of tossing them in the garbage. Try to get your friends and fam involved too. Have a Preloved Month of your own or maybe take a weekend to go opshop-hopping instead of hitting the malls. Little steps equate to huge changes, we have to start on the individual level in order to see a mass shift.

Another goal of Preloved Month is to celebrate sustainable style. Confession. My favorite part of this campaign has been seeing all the chic, second hand style. It's been so inspiring to look at how all kinds of women rock their thrifted finds. More proof that buying new is not a necessity. Be warned, I'll definitely be stealing some of your looks in the coming days.

Even Bigger & Better in 2018

Believe it or not I conceptualized the idea for Preloved Month in late January.  I know I could have launched the campaign later in the year but sometimes you're called to do it now. So I did. I had approximately 10 days to prepare for the initiative. That's like no time! I'm thrilled that to have an entire year to prepare for Preloved Month 2018. I've got so many ideas to make it even bigger and better next year. Stay tuned.

And the Winner is...

Of course this is what you really want to know. Who won the limited edition Prelovely Bundle Box?

I'm excited to announce that it's Brady aka @happyreverie on IG. She's a photographer and vintage enthusiast with her very own Etsy store. Thanks Brady for consistently taking part in the campaign and showing off your darling second hand style!

If your name isn't Brady don't be too bummed. Subscribe to the Lovelies List. By doing so you'll be entered to win a $75 shop credit. We pick one winner every quarter.

That's all for now. It's been an incredible month and I couldn't have done it without your support.

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